Managing Your Message in Difficult Times
Now is a good time to review your business message and how you are conveying it in a digital world. With our digital marketing clients we are seeing an increase in traffic because people are at home.
How important is white space on your website?
One study funded by Microsoft Corporation and done by a team at the Software Usability Research Laboratory (SURL) at Wichita State University, shows that reading speed is faster with fewer margins and leading space around letters but comprehension is best with margins and space around the letters.
Why Tell a Story?
Storytelling is a centuries-old technique of communicating in a way that captures attention and conveys a message.